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Top 6: February 27th 2019
Web Film

RACV Pet Insurance: Overconfidence Cover - Wheelchair

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Top 6: February 27th 2019
Pets are always confusing their ambition with their ability, yet 94% of Australian pet owners don't have cover. To help the Royal Automotive Club of Victoria (RACV) launch their new pet insurance, CHE Proximity has created a campaign that shows how RACV covers pets for their overconfidence through a range of vet medical supplies. From an amped up dog wheelchair, to a lion mane cone and a tattoo cast, the campaign sees pets kitted out with heath aides that match their adventurous attitudes. These items were created by a number of globally renowned designers/artists including:

- Dennis McCarthy, picture car coordinator for the Fast & Furious releases F3 (Tokyo Drift) to present: Dog Wheelchair
- Tim Chapel, costumer designer on Priscilla, Queen of the Desert: Lion Mane Cone
- Gareth Davies, tattoo artist from Bondi Ink: Tattoo Cast
Credits Other credits

PR Director – Georgia Wright

Social Lead – Sophie Doyle

Social Creative – Henry Clarke

Senior PR Account Manager – Barton Zaia

Senior Operations Manager - Pravina Kumar

Photography Assistant - Maria Rixen


Wheelchair Designers – Dennis McCarthy & Eric Shimp

Cone Designer – Tim Chappel

Cast Tattoo Designer – Gareth Davies

Bandage Designer – James Jirat Patradoon

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