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Ford Focus Active: The Beauty of Change Continues


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Electric Theatre Collective provides stunning visual effects to the latest ad for for the Ford Focus Active. The 40 second spot was created by ad agency GTB, directed by Steve Cope at 2AM Films and called 'The Beauty of Change Continues'. In the spot we see beautiful, CGI, mechanical butterflies made from individual components of the All-New Focus hatching out of chrysalis to come together in a stunning kaleidoscope to form the new vehicle. The ad uses the butterflies to symbolise the beauty that can emerge from change. This is the second TV spot for the all-new Focus and is part of a larger, integrated brand campaign.
Credits Other credits

Managing Director: Nick Crabb

Post Production Company: Electric Theatre Collective

Colourist: Luke Morrison

VFX Supervisor: Neil Scholes

Producer: Jon Purton

2D Artist: Alex Prod’Homme, Christian Block, Alex Grey, Aitor Arroyo, Daniel Manning

2D Lead: Iain Murray

3D Lead: Neil Scholes

FX Lead: Tobin Brett

3D Artists: Gareth Bell, Thanos Topouzis, Ryan Maddox, Patrick Krafft Conor Ryan, Nicolas Lebas, Max Johnson, Stephane Renaldi, Quentin Dubois, Tom Di Stasio, Thanos Kousis, Eddy Martinez, Nick Turner, Kristopher Gropatsakis

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