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Top 6: April 3rd 2019

Bankwest: The Summer of Less

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Top 6: April 3rd 2019
It's summer, and the people of Perth, Australia are out and about enjoying it. In the city, at the tennis, at the beach but let's be honest there are some bad bits about summer too: sweating, sunburn, glare, and summer FOMO. And the last thing people want is their bank turning up at weekend summer events with all their BS bank stuff. Solution: The Bankwest 'Summer of Less'. Our Bankwest Human Vending Machine hit summer events with cool products designed to make summer even better with less sunburn, less sweat and less glare. At the tennis we even offered the best seats in the house to provide less big stadium FOMO.

Our 'less' products were a real hit, receiving 93% positive sentiment on social media. Positive sentiment? For a bank? How very less bank.
Credits Other credits

Media – Ikon Communications

Digital A&T Executive - Andrew Heinecke

Head of Brand Experience – Erin Keenan

Brand Experience Manager – Morgan Riley

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