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Tulipán: The Consent Pack
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BBDO and Tulipan, an iconic condom brand in Argentina, has launched an initiative aimed at promoting respect and consent in sexual relationships. For this campaign, the company developed a new box of condoms that can only be opened with the agreement of two people. Literally, you need the couple's four hands to open the pack. A limited edition of consent packs was developed and delivered free of charge at bars in Buenos Aires City. Agency: BBDO, Argentina
Advertising Manager: Cecilia Nuñez Fabbri, Victoria Kopelowicz y Felipe Kopelowicz Related |
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