TV ad: The National Lottery: Project Celt

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To celebrate its 25th birthday, the National Lottery has partnered with Jungle Creations' new creative agency The Wild, UK to produce a campaign that aims to showcase its projects and raise awareness of the £30 million a week of National Lottery money that goes to Good Causes, amongst their target audience of 18-34 year olds. The first video in the series - ’Project Celt’ - follows Beth Lewis, a young woman who suffers from apert syndrome, and who is a beneficiary of one of the National Lottery funded projects. The emotional film sees Beth talk about her condition and the effect it has had on her and her family’s lives, both physically and mentally, how she has suffered with low self esteem and even considered not being around any more after years of bullying brought her to her lowest point.