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Axe: Axe You Masterclass

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Girls, humor, basketball - these are the topics that get the 8-second attention span of young Filipino men. How can we engage them to discover more substantial within themselves?

Introducing Axe Masterclass. A series on online and on-ground classes headed by four local influencers that are based heavily on the top 4 new passion points we discovered for men.

Students who finished on top of each class were given a chance to collab with their mentors, a film grant, and even a job offer. Masteclass videos were also produced online to reach more men.
Credits Other credits

Partner agencies:

Bridges PR


Dentsu Jayme Syfu

Unilever Philippines:

Doray Dee-Ching, VP Marketing for Personal Care

Cara Favila, Marketing Director

Apples Aberin, PR Director

Jeremy Chua-Yap, Brand Manager

Bea Lagdameo, Assistant Brand Manager

Von Cruz, Brand Manager

Kat Ramos, Assistant Brand Manager

Kristine Rey Domingo, Brand Manager

Maui Velasco, Assistant Brand Manager

Lexi Tan, PR Manager

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