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Top 6: April 17th 2019

Lysol: Teddy Repair

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Top 6: April 17th 2019
A child's attachment to their favorite stuffed toy is unwavering. These little creatures get loved to pieces - literally - and a stuffed animal's constant presence in a child's life can lead to it becoming one of the grossest items in the home. To help protect the special bond that exists between children and their stuffed animals, Lysol is launching the Teddy Repair initiative, giving parents the tools they need to fix and sanitize their children's stuffed friends.
Agency: McCann Worldgroup
Lysol knows that while stuffed animals get extremely gross over time, it can be difficult for parents to clean and sanitize them if they’re tattered and falling apart. That’s why it’s launching a sweepstakes as part of this initiative, to fix even the most worn stuffed animals. From now through April 23, Lysol is accepting entries for the Teddy Repair sweepstakes, as it seeks to identify the stuffed animal that is in need of the most care – whether it’s tattered from years of use or in need of sanitization after being passed down by previous generations. Once identified, Lysol will repair and sanitize this stuffed animal, along with up to 500 others submitted by parents nationwide. Since many children and their stuffed friends are attached at the hip, each stuffed animal that Lysol repairs will be outfitted with a custom RFID-equipped tracking bracelet that allows parents and their children to track it during every step of the repair process.
Credits Other credits

David Mashburn, Co-Design Director

George Katz, Co-Design Director

Grace Schottelkotte, Designer

Nir Refuah- Executive Technology Creative Director

Emily Alek – Junior Copywriter

Grace Schottelkotte – Designer

Sarah Watson – EVP Global Strategy Director

Justin Ballheim – Vice President Strategy Director

Jordan Berger – Social Strategy Director

Ellie Frame – Strategist

Nathy Aviram – Chief Production Officer

Christine Lane - SVP Executive Producer - Innovation

Chance Bassett – VP Executive Producer

Mihae Mukaida – Senior Innovation Producer

Erik Kroha – VP Director of Technology

DJ BunnyEars – SVP Executive Integrated Music Producer

Chioma Aduba –Executive Account Director

Alba Berdala – Account Director

Arielle Kroloff – Account Supervisor

Kate Fleming – Account Executive

Renata Bankowski – Associate Director of Project Management

Kathy Roekthanom – Project Manager

Eric Perini – Senior Content Creator

Brett Berman – Original Content Creator

Aude Cuenod – Original Content Creator


Will Kaplan – Producer

Lia Kastrinakis – Editor

Matt Ranson - Editor

Reckitt Benckiser

Chris Tedesco – General Manager US Marketing

Ferran Rousaud - Marketing Director

Rich Sidoli – Senior Brand Manager

Chris Duderich – Senior Brand Manager

Olivia Stefanelli – Associate Brand Manager

Nobles Crawford - Content Strategy Manager

Alec Jentink – Assistant Brand Manager

Your Majesty Co.

Kristofer Forsell - Technical Director & Partner

Lotte Peters - Associate Creative Director

Jennifer Pereira - Digital Producer

Dodi Raditya - Technical Lead


Jess Tuck – Account Manager

Andrew Actman – Project Manager

Jillian Dembo – Account Manager

Corey Smith – Business Development

Access Brand Communications

Anna Boisvert - Senior Vice President

Matt Schwartz – Account Director

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