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Back Market: Refurbished Tweets

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Back Market was founded in France 2014 and quickly rose to become the market leader for refurbished smart phones and home electronics. After the local success time has come to explore new territories, notably the US market. The United States is a country still more reluctant towards the idea of refurbished products and Back Market turned to BETC to find a concept that would catch the attention of even the most skeptical potential customers.
Time to bang the drums, BETC and Back Market decided to organize the biggest influencer mobilization ever done on Twitter. Without the influencers even knowing.

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