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Back Market: New is Old


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Timed with Apple's keynote presentation, Back Market, sellers of refurbished tech products, introduced a campaign, created by Marcel, to encourage people to change their perspective on refurbished products and to realize that the biggest difference between new and old is the price...
Credits Other credits

Co-CEOs: Pascal Nessim, Charles Georges-Picot

Partner, Head of global business: Christophe Neyret

Associate Director: Sébastien Jauffret Project Managers: Lucas Sengler, Flavie Parize Print

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