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Back Market: New is Old

Timed with Apple's keynote presentation, Back Market, sellers of refurbished tech products, introduced a campaign, created by Marcel, to encourage people to change their perspective on refurbished products and to realize that the biggest difference between new and old is the price...
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Co-CEOs: Pascal Nessim, Charles Georges-Picot

Partner, Head of global business: Christophe Neyret

Associate Director: Sébastien Jauffret Project Managers: Lucas Sengler, Flavie Parize Print

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