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Top 6: May 1st 2019
Ambient
Nestlé Purina Pet Care: Street VetTop 6: May 1st 2019
Purina ProPlan - pet food for special health diets - together with McCann Paris, wanted to give a helping hand to dog owners by launching STREET VET, an innovative billboard that analyses dog urine and detects immediately their potential health problems. Just walk your dog on one of the streets or parks where the special billboards have been placed. The pheromones released by the billboard will do the rest and will attract the dogs towards it. And we all know that dogs cannot resist urinating on a pole. The urine is then analysed and, in less than 30 seconds, the result is screened on the billboard. If the tests come out with small imbalances, Purina Street-Vet suggests a diet that could prevent the disease progression. When a deeper medical check-up is required, pet owners can download the result and take it to the veterinarian for further investigation. Created after more than two years of research by the Yncrea engineering school, in partnership with the veterinary clinic VetParis7, STREET VET can detect four different health problems: diabetes, kidney problems, urinary infection or cholesterol.
President Creative: Riccardo Fregoso |
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