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Top 6: May 1st 2019

Nestlé Purina Pet Care: Street Vet

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Top 6: May 1st 2019
Purina ProPlan - pet food for special health diets - together with McCann Paris, wanted to give a helping hand to dog owners by launching STREET VET, an innovative billboard that analyses dog urine and detects immediately their potential health problems. Just walk your dog on one of the streets or parks where the special billboards have been placed. The pheromones released by the billboard will do the rest and will attract the dogs towards it. And we all know that dogs cannot resist urinating on a pole. The urine is then analysed and, in less than 30 seconds, the result is screened on the billboard. If the tests come out with small imbalances, Purina Street-Vet suggests a diet that could prevent the disease progression. When a deeper medical check-up is required, pet owners can download the result and take it to the veterinarian for further investigation. Created after more than two years of research by the Yncrea engineering school, in partnership with the veterinary clinic VetParis7, STREET VET can detect four different health problems: diabetes, kidney problems, urinary infection or cholesterol.
Credits Other credits

President Creative: Riccardo Fregoso

CEO: Bruno Tallent

VP, Global Business Leader: Cédric Vanhoutte

Deputy General Manager in charge of Strategy: Erik Bertin

Strategic Planner: Caitlin Bishop

Motion Designers: Valentin Audubon, Karim Victorin

Line producer: Maud Folléa

Production: Digital District

Post producer : Didier Le Fouet

Sound Production: The Hot Line

Producer: Aline Bernard

Sound Engineer: Adrien Le Blond

PR Agency: Weber Shandwick Paris

CEO: Eloi Asseline

Strategic Planner: Jean Paoli

Account Director: Emilie Barrail

Senior Associate: Claire Rénier

Integrated media relations: Dominique Laureau

School: Group Yncréa – Schools HEI, ISEN, ISA

President: Gérard Jousset

R&D engineer, Project manager: Thibaut Defever

Business Unit Manager Specialist: Pierre Durand

Marketing Manager Specialist: Véronique Herman

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