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Twinings: Thomas Twining Develops Delicious Herbal Teas
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Twinings, one of the world’s leading tea brands, is launching a new strategic and creative platform across the U.S. to promote its herbal and wellness tea lines. This marks the first-ever advertising platform for Twinings Wellness Blends, which debuted on U.S. shelves in late 2018, and the first all-digital marketing campaign for Twinings North America. The platform was created by independent advertising agency Terri & Sandy, named Twinings’ North American agency of record last September. The new campaign, called “From 1706 & Beyond,” celebrates Twinings’ rich heritage, as the brand dates back over 300 years. The story unfolds with the founder, Thomas Twining, at the helm. However, it takes an unexpectedly modern twist as the enthusiastic English visionary proves to be humorously ahead of his time.
Co-Founders: Terri Meyer, Sandy Greenberg Related
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