Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: May 15th 2019

Pantene: S.H.E., Search Human Equalizer

Embed Video
Top 6: May 15th 2019
Society has taught search engines to become biased. A search for 'greatest painters' or 'greatest engineers' reveals a long list of men. Results for words like 'school girl' are heavily sexualized. And even search results for 'great hair' are biased. That's why Pantene is launching S.H.E., Search Human Equalizer, created by Grey West. It is a browser extension that operates on the backend of search engines, transforming the way we search by removing the bias.

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news