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Top 6: May 15th 2019
Experiential

CANAL+: Closing Credits

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Top 6: May 15th 2019
Did you ever notice when at the movies, only the real fans stay to watch the closing credits until the end ? CANAL+, the number one channel in France for cinema lovers, decided to surprise committed cinema enthusiasts with a little gift hidden in the closing credits! In collaboration with MK2 cinemas, CANAL+ hid a secret message in the end credits of several films during a week's time. The message consisted of a promo code giving away a three-month subscription to CANAL+ for free. Next time you go to the movies - keep your eyes open until the end. Agency: BETC, Paris
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Clients: Céline PONTYGAYOT

Strategist: Lennie STERN

President: Bertille TOLEDANO

Account Director: Marie LEQUIME

Traffic : Nina DE WET

Deputy Managing Director: Guillaume ESPINET

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