smart: Washing Machine

Drivers tend to overthink things sometimes, stuff like "did I lock the door?" or "did I feed my pet?". And the smart fortwo has the quickest turnarounds. Based on that, we ran a radio campaign that speaks directly to the audience - in the morning, when they are on their way to work - causing them a light-hearted feeling of paranoia and the "need" to turn around as quick as possible. Agency: BBDO, Berlin