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Interactive
The One Club for Creativity: Pencil Pong
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The One Club for Creativity ended off Creative Week with the One Show Awards last Friday night. Over the course of the year, Zulu Alpha Kilo created assets for the 2019 call for entries. Last Friday, the agency concluded the 'Win Pencil, Draw Respect' campaign at the show by revealing a few surprise pieces, including the online game Pencil Pong which launched globally today. By using their mobile devices as the pong paddle controls, attendees on the gala night were able to use their pong skills to help propel them up the creative ranks to win One Show gold. You start the game as an intern, move up to CCO. As your career rises, you get to 'Tutssel Level' as a Global CCO - a nod to Leo Burnett’s Mark Tutssel who was honoured on the night of the gala for his contribution to the industry. Finally, you unlock G.O.A.T. status to win. The losing team is reminded to “enter again next year.” The site is now live for the world to play by visiting pencilpong.com. Players can play one-on-one or in teams. The first team to hit 9 points, wins the game. The prize? A digitised One Show gold pencil.
Account Team: Terri Mattucci, Matt Sinuita, Kelly Flynn Related
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