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Magnum: The Will, 1


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This year Magnum is celebrating true pleasure by collaborating with fashion icon, living legend and modern-day muse Iris Apfel. Who better to personify Magnum's mission to #NeverStopPlaying than Iris? This is a woman who has always pursued her own path to pleasure. Agency: LOLA MullenLowe, Madrid.
Credits Other credits

Head of Social: Fred Bosch

Global Brand Director: Tom Elliston

Account Executive: Flora Bell

Global Brand Director: Ben Curtis

Music Supervision: Big Sync Music

Music track: Snoh Aalegra - Nothing Burns Like The Cold ft. Vince Staples

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