Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
TV

WHISKAS / Mars Petcare: Curious Destinations

Embed Video
WHISKAS® and BBDO Moscow invite people to celebrate cats’ curiosity on Cat Day by launching the “Curious Destinations” campaign. It includes large-scale brand support in all channels — an interactive map and a creative video made with BBDO Moscow, trade activations, OLV and TV commercials, support in social networks, e-commerce and PR activities. Being domestic animals, cats usually stay at home. But WHISKAS® reminds the audience that natural curiosity allows cats to overcome any limits. As people travel around the world, cats do the same at home, exploring hidden spots in apartments. Encouraged by this endless curiosity, WHISKAS® and BBDO Moscow invited cat parents to explore new destinations and get a chance to win a trip. To tell the audience of a cat’s quest for new destinations, we put up a fascinating interactive map and made a video. Each destination had a special amusing name — Wardroberest, Armchairburg, Sleepdinia, etc. —followed by a brief explanation. The map on the CatDay.ru website helped users to see the apartment through a cat’s eye — like a colorful fairytale world.
Credits Other credits

Olga Kostrova — Marketing Director, Mars Petcare

Maria Suchkova — Senior Brand Manager, WHISKAS, Mars Petcare 


Irina Khorokhorina — Brand Manager, WHISKAS, Mars Petcare 


Natalia Mikhailova — Media & Digital Head, Mars Petcare

Anastasia Barabanova — Digital communication specialist, Mars Petcare

Svetlana Volkova — Head of Customer Marketing, Mars Petcare


Ekaterina Petrenko — Category Activation Jr. Manager, Mars Petcare



Natalia Tsyganova — Managing Director

Andrey Krusanov — Digital Art Director

Julia Belyakova — Web-Designer

Yuriy Marin — Senior Digital Producer 
Vyacheslav Vdovenko — Digital Producer

Polina Ignatieva — Digital Strategic Director

Julia Chmyr — Senior Strategic Planner

Jane Lukonina — Digital Analyst

Irina Noruzi — Head of TV Production

Elizaveta Grigirieva — Assistant Producer

Marina Shponko — Art Buyer

Maria Volchuk — Junior Producer


Pavel Philippenko — Music Producer


Elena Antonova — Creative Group Head, Design Studio


Tatiana Moiseenko — Designer

Ekaterina Khrunicheva — Designer


Dmitrii Fishman — DTP Designer


Dmitrii Bashmakov — Leading Editor

Irina Kotyukova — Leading Editor


Artur Bubnov — Project Manager


Anastasia Dubrovskaya — Business Director


Mary Kirienko — Account Supervisor


Ekaterina Iliicheva — Account Manager


Belle Ville Indie Studio

CGI Studio

Elina Sherman — Producer Assistant

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news