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Top 6: June 12th 2019

WHISKAS / Mars Petcare: Curious Destinations 3D Map

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Top 6: June 12th 2019
WHISKAS and BBDO Moscow invite people to celebrate cats' curiosity on Cat Day by launching the "Curious Destinations" campaign. It includes large-scale brand support in all channels - an interactive map and a creative video made with BBDO Moscow, trade activations, OLV and TV commercials, support in social networks, e-commerce and PR activities. Being domestic animals, cats usually stay at home. But WHISKAS reminds the audience that natural curiosity allows cats to overcome any limits. As people travel around the world, cats do the same at home, exploring hidden spots in apartments. Encouraged by this endless curiosity, WHISKAS® and BBDO Moscow invited cat parents to explore new destinations and get a chance to win a trip. To tell the audience of a cat’s quest for new destinations, we put up a fascinating interactive map and made a video. Each destination had a special amusing name — Wardroberest, Armchairburg, Sleepdinia, etc. —followed by a brief explanation. The map on the website helped users to see the apartment through a cat’s eye — like a colorful fairytale world.
Credits Other credits

Olga Kostrova — Marketing Director, Mars Petcare

Maria Suchkova — Senior Brand Manager, WHISKAS, Mars Petcare 

Irina Khorokhorina — Brand Manager, WHISKAS, Mars Petcare 

Natalia Mikhailova — Media & Digital Head, Mars Petcare

Anastasia Barabanova — Digital communication specialist, Mars Petcare

Svetlana Volkova — Head of Customer Marketing, Mars Petcare

Ekaterina Petrenko — Category Activation Jr. Manager, Mars Petcare

Natalia Tsyganova — Managing Director

Andrey Krusanov — Digital Art Director

Julia Belyakova — Web-Designer

Yuriy Marin — Senior Digital Producer 
Vyacheslav Vdovenko — Digital Producer

Polina Ignatieva — Digital Strategic Director

Julia Chmyr — Senior Strategic Planner

Jane Lukonina — Digital Analyst

Irina Noruzi — Head of TV Production

Elizaveta Grigirieva — Assistant Producer

Marina Shponko — Art Buyer

Maria Volchuk — Junior Producer

Pavel Philippenko — Music Producer

Elena Antonova — Creative Group Head, Design Studio

Tatiana Moiseenko — Designer

Ekaterina Khrunicheva — Designer

Dmitrii Fishman — DTP Designer

Dmitrii Bashmakov — Leading Editor

Irina Kotyukova — Leading Editor

Artur Bubnov — Project Manager

Anastasia Dubrovskaya — Business Director

Mary Kirienko — Account Supervisor

Ekaterina Iliicheva — Account Manager

Belle Ville Indie Studio

CGI Studio

Elina Sherman — Producer Assistant

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