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Top 6: June 5th 2019

Coca-Cola: The Sign

Top 6: June 5th 2019
Research about consumers’ behavior shows that separate collection goes up by 141% just by making the appropriate bins easier to find. This means that people are already willing to recycle: they just need a little push. Through this minimal OOH campaign based on the brand's iconic ribbon, we made recycling bins of major cities across the CEE region impossible to miss. Agency: Publicis, Italy
Credits Other credits

CEE Portfolio and Growth director: Romain Maillard

CEE IMC director: Dmitry Muzychenko

CEE Content Excellence Director: Monica Alvarez

CEE Content Excellence Manager: Desirèe Ferrari

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