Pedigree: Donate With A Mate

Every day, dogs die from a lack of canine blood. This critical shortage exists for a very simple reason - people don't know their dogs can donate blood. To change this, Pedigree and the Australian Animal Blood Bank created, Donate With a Mate, the world's first human and canine blood donation service. Here humans and their 4-legged friends can donate blood to save the lives of people and dogs.
Agency: Clemenger BBDO, Sydney