Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Interactive

Aditya Birla Group: The mask of Fashion

This World Environment Day, Aditya Birla Group takes a step further
towards cementing its commitment to sustainability by initiating conversations around our
biggest fears about the environment. This year, keeping up with United Nations theme of
‘Air Pollution’, Aditya Birla Group has pledged to create artwork out of toxic air and to
support the cause they have also planted over 1 million saplings across the group. The
campaign focuses on the adverse effects of air pollution and how it affects everything
around us - from heritage monuments and wildlife to human health and flora & fauna.
Through the #FilterTheFuture concept, conceptualized and executed by Tonic Worldwide,
the Aditya Birla Group has reaffirmed its commitment to the environment by helping
consumers identify their fears for the environment and act upon it, as we too have the
power to #FilterTheFuture.
. The underlying message is to urge people to
fight air pollution by extracting the best out of the worst
Other credits

Advertising Agency: Tonic Worldwide, India, Mumbai



CEO: Chetan Asher



COO: Samir Asher



Chief Strategy Officer: Unmisha Bhatt



Chief Business Officer: Sudish Balan



Head - Innovations & New Initiatives : Pratik Hatankar



Partner- Innovations & New Initiatives : Juliet Arakkal, Nancy Vasa



Account Director: Sneha Keni



Senior Account Manager: Foram Dhruv



Directed & Edited: Pravin Singh



Director of Photography : Pravin Singh



DOP 2: Melroy Coelho



DOP 3: Pranav Ratra



Creative Supervisor: Kartik Shinde



Art Director: Deepak Shinde



Art Designer : Amey Wagle, Priya Dali



Social Media Copy: Arya Tiwari



History Enthusiast: Akshay Shetty



Wildlife Photographer: Nishank Joshi



Fashion Designer: Jeena Gupta



Environmentalist: Sumaira Abdulali



Illustrator: Aishwarya Ganesh

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news