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Aditya Birla Group: #BlurTheBoundaries Facebook Thumbstopper

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This Diwali, Aditya Birla Group urges millennials to celebrate inclusivity and #BlurTheBoundaries. Conceptualized & executed by Tonic Worldwide, Aditya Birla Group's latest Diwali campaign tells an insightful story of celebration and inclusion in a unique way through Facebook Thumbstoppers.

The campaign features a young student studying abroad reminiscing about Diwali back home and how at the same time, his classmates from other nationalities dressed in Indian attire, join to celebrate Diwali with him, as a family. The theme of inclusion and encompassing all was brought keeping in mind Aditya Birla Group's lineage, present in more than 34 countries, which employs people from over 42 nationalities across the globe. Their commitment to diversity & inclusion has proven benefits that go beyond performance results and truly help #BlurTheBoundaries.
Other credits


Agency: Tonic Worldwide

CEO: Chetan Asher

COO: Samir Asher

Chief Strategy Officer: Unmisha bhatt

Chief Business Officer : Sudish Balan

National Strategy Director : Anjali Malthankar

Head of Innovations : Pratik Hatankar

Partner Innovations : Juliet Arakkal , Nancy Vasa

Creative Copywriter: Aishwarya Karkera

Creative Producer : Snehal Sakpal

Production house: WET GRASS FILMS

Director: Jayesh Kodwani

Producer: Bhairavi Limaye

Cinematographer: Kavish Agrawal

Editor: Jayesh Kodwani

Colorist: Kavish Agrawal

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