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Miller Lite: The Cantroller

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Miller Lite has created a fun solution for gamers who like to drink a beer while playing with the launch of the first-ever Cantroller, an innovative gaming controller that also happens to be a can of great tasting Miller Lite. Elegantly designed, the Cantroller is the first controller that gamers can actually drink, allowing them to play without ever putting down the controller. To launch the limited edition Cantroller, Miller Lite has partnered with comedian and gaming fan Eric Andre on a new campaign via DDB, Chicago, promoting this first-of-its-kind gaming controller. The Cantroller will be exclusively available at a drop event, taking place on June 12th in Los Angeles, coinciding with the country’s largest gaming conference. Participants can play against Eric for the chance to win a Miller Lite Cantroller. The competition will be live-streamed on Miller Lite’s Twitch channel, starting June 12th, 7pm PST.
Credits Other credits

Chief Marketing Officer: Michelle St. Jacques

Associate Marketing Manager: Caroline Flood

Director of Marketing: Lisa Rudman

Senior Brand Manager: Justine Stauffer

VP: Anup Shah

Public Relations Manager: Colleen Weber

Account Executive: Lauren Remar

Chief Production Officer: Diane Jackson

Production Business Manager: Scott Terry

Business Talent Manager: Shirley McMahon

SVP, Group Account Director: Kiska Howell

Project Manager: Leah Ziegler

Account Supervisor: Katelyn Ledford

Digital Agency: Unit9

Tech Lead: Andy Sheen

Tech: Mike Schrofel

Head of Production: Mindy Lubert

Product Designer: Yu-Chang Chou

Producer: Martina Sogni, Winona Bedford

Executive Producer: Luca De Laurentiis

Creative Director: Yifei Chai

Media Agency: Connect

Edit Company: Whitehouse

Editor: Matthew Wood

Edit Assistant: Luke Sloma

Producer: Lauren Connolly

Post Production Company: Framestore

Creative Director: Anthony Gibbs, Alex Thomas

CG Supervisor: Jessica Groom

Senior Producer: Rachel Mariscal Creasey

Music Company: The Elements Music

Composer: Dan Bewick

Creative Director: Andy Carroll

Executive Producer: Ian Dalsemer

Sound Company: Studio 225

Producer: Cameron Aper

Studio Director: Kendall Fash

Sound Design & Mix: Nick Papaleo

PR: ICF Next

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