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Outdoor
Hnry: Hnry Billboard 3
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Nothing pisses off people quite as much as dealing with admin. Well, a new company called Hnry takes that pain away, by looking after invoicing and tax returns for freelancers and contractors. To make them aware of this, we took one tiny, relatable aspect of their pain and made it huge and famous – we started a nationwide manhunt for a lost receipt. It started simply enough, with our fictional hero posting flyers and community notices. But, it soon escalated. He’s no professional when it comes to advertising, so he booked a single billboard space in downtown Auckland. And, instead of getting a professional to do it, he put up a series of naively painted billboards. Short and punchy? No, these were quirky, meandering, long-copy billboards, that raised eyebrows and drew attention to his plight. If that weren’t enough, he even flew a banner over the city, reading, “Have you seen my receipt? @thelostreceipt” The saga unfolded over a couple of weeks. But, in the end, he had to give up his search and file an incomplete tax return, revealing to an intrigued following that, next time, he’ll just leave it to Hnry.
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