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H&R Block: The Land of Lost Deductions


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Australians are being urged to find their $1 billion plus in lost tax deductions in H&R Block's first campaign created by The Works. 'The Land of Lost Tax Deductions' highlights how Australians are missing out on unclaimed deductions, with an H&R Block tax expert ticking off potential items that could be claimed disappearing in a puff of smoke. This multimedia national campaign includes a 30 second TVC and 15 second cut down. It extends to digital with a 15 second YouTube pre-roll and a six second bumper, in addition to instore branding.
Other credits

Agency: The Works

Creative Partner: Damian Pincus

Creative Partner: Paul Swann

Creative Project Leader: Teffan Beeson

Planning Director: Cate Mathers

Art Director: Wassim Kanaan

Copywriter: Craig Rosenthal

Production agency: Daresay

Head of Broadcast & Content Production at Daresay: Alistair Pratten

Post Production: Blockhead

Director: James Dive

Production: Scoundrel

Sound: Nylon

Media: PHD

PR: Frank PR

Print Partner: Blue Star

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