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This week, business intelligence tools and management software SAP is launching new B2B advertising which focuses on the complexity of feelings, and what can happen when you put those feelings at the centre of your business. This includes television advertising - created by BBDO New York - featuring Clive Owen, who first appeared in SAP advertising in 2017. Owen appears in an anthemic 60-second, as well as an array of shorter social pieces. The idea is that the future of business is all about feelings, and features SAP's ongoing end line, 'The best run SAP'.
Credits
Other credits
David Rolfe - EVP, Director of Integrated Production
Julia Milison - Music Producer
Gerhard Remlein - Managing Director, Omnicom Executive Client Lead
Kristen Roche SVP - Account Director
Jesse Schwartz - Account Manager
Brit Browning, SVP - Group Planning Director
Damon Garrett - Associate Planning Director
Ali Goldsmith - Comms Planner
Grace Kelly - Business Manager
Luke Flegar - Production Manager
Editor: Mackcut
Editor: Ian Mackenzie
Editor: Mike Leuis
Assistant Editor: Cooper McLane
Executive Producer: Gina Pagano
Telecine Color Collective
Alex Bickel, Telecine Artist
Claudia Guevara, Producer
Post/FX’s: Method NY
Stuart Robinson, Managing Director
Jesse Kurnit, Executive Producer
Doug Luka, VFX Supervisor
Mario Caserta, Flame Lead
Bennett Lieber, Senior Producer
Kyle Fader, Production Coordinator
Chris Memoli, Flame Artist
Mark Woit, Flame Artist
Thomas Downs, Flame Artist
Brian Dinoto, Tracking Supervisor
Goran Ognjanovic, Animator
David Derwin, Animator
Chris Devito, Animator
Frank Grecco, Lighter
Eric Xu, Lighter
Lee Souder, Modeler
Ryan Leonard, Comp Supervisor
Urosh Otashevich, Compositor
John Mangia, Compositor
David Marte, Roto Supervisor
Nate Soto, Designer
Will Kim, Designer
Lance Marxen, Designer
Quimet Delgado, DMP Artist
Mix: Heard City NYC
Sound Design: Phillip Loeb, Seth Phillips
Mix: Phillip Loeb, Seth Phillips, Evan Mangiamele
EPs: Sasha Awn, Jackie James
Producer: Andi Lewis
Managing Director: Gloria Pitagorsky
Original Music: Storefront
Composer, Kari Steinert
Partners, John Scrapper Sneider and Adam Elk
