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SAP Experience Management: The Future of Business Has Feelings

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This week, business intelligence tools and management software SAP is launching new B2B advertising which focuses on the complexity of feelings, and what can happen when you put those feelings at the centre of your business. This includes television advertising - created by BBDO New York - featuring Clive Owen, who first appeared in SAP advertising in 2017. Owen appears in an anthemic 60-second, as well as an array of shorter social pieces. The idea is that the future of business is all about feelings, and features SAP's ongoing end line, 'The best run SAP'.
Credits Other credits

David Rolfe - EVP, Director of Integrated Production

Julia Milison - Music Producer

Gerhard Remlein - Managing Director, Omnicom Executive Client Lead

Kristen Roche SVP - Account Director

Jesse Schwartz - Account Manager

Brit Browning, SVP - Group Planning Director

Damon Garrett - Associate Planning Director

Ali Goldsmith - Comms Planner

Grace Kelly - Business Manager

Luke Flegar - Production Manager

Editor: Mackcut

Editor: Ian Mackenzie

Editor: Mike Leuis

Assistant Editor: Cooper McLane

Executive Producer: Gina Pagano

Telecine Color Collective

Alex Bickel, Telecine Artist

Claudia Guevara, Producer

Post/FX’s: Method NY

Stuart Robinson, Managing Director

Jesse Kurnit, Executive Producer

Doug Luka, VFX Supervisor

Mario Caserta, Flame Lead

Bennett Lieber, Senior Producer

Kyle Fader, Production Coordinator

Chris Memoli, Flame Artist

Mark Woit, Flame Artist

Thomas Downs, Flame Artist

Brian Dinoto, Tracking Supervisor

Goran Ognjanovic, Animator

David Derwin, Animator

Chris Devito, Animator

Frank Grecco, Lighter

Eric Xu, Lighter

Lee Souder, Modeler

Ryan Leonard, Comp Supervisor

Urosh Otashevich, Compositor

John Mangia, Compositor

David Marte, Roto Supervisor

Nate Soto, Designer

Will Kim, Designer

Lance Marxen, Designer

Quimet Delgado, DMP Artist

Mix: Heard City NYC

Sound Design: Phillip Loeb, Seth Phillips

Mix: Phillip Loeb, Seth Phillips, Evan Mangiamele

EPs: Sasha Awn, Jackie James

Producer: Andi Lewis

Managing Director: Gloria Pitagorsky

Original Music: Storefront

Composer, Kari Steinert

Partners, John Scrapper Sneider and Adam Elk

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