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Top 6: July 17th 2019

Procter & Gamble: The Look

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Top 6: July 17th 2019
Procter & Gamble and Saturday Morning have teamed up to get the conversation started, so that we can all see beyond 'The Look.' The spot continues the conversation from Procter & Gamble's Emmy Award-winning film “The Talk,”. The new film is designed to spark reflection and conversation on racial bias and inequality. The film highlights bias as experienced by many Black men in America.

“The Look” follows a Black man throughout his day as he encounters a variety of ‘looks’ that symbolize a barrier to acceptance. In the film, the windows of a passing car are raised after his son waves to a young girl in the back seat, occupants of an elevator seem to shut him out as he approaches and workers in a department store watch him with suspicion as he shops. For each scene, historical records and contemporary stories are provided at to spark discussion and understanding on how these small ‘looks’, whether intentional or not, can have a potentially bigger impact. The film ends with the line ‘Let’s talk about the look so we can see beyond it.’
Credits Other credits

Co-Founders - Geoff Edwards, Keith Cartwright, Kwame Taylor-Hayford, Jayanta Jenkins

Partner Lead - Deja Cox

Strategy Director - Sophie Ozoux

Designers - Rick Souza, Thiago Gripp

Managing Director: Jeff Baron

Cinematographer: Malik Sayeed

Stylist: Monique Vilfort

Service Co Red Creek: Ivan Entel

Designer: Miryam Benito Lopez

Technical Director: Patrick Waks

Front-end Developer: Waverly Mandel

Cabin Editing Company

Editor: Sam Ostrove

Editor:Taylor Tracy Walsh

Editor: Randy Baublis

Assistant Editor: Nicholas Deliberto

Producer: Michelle Dorsch

EP: Remy Foxx

Managing Partner: Carr Schilling

Company 3 NY

Sofie Borup - Colorist

Alexandra Lubrano - Producer

Barking Owl Sound

Mix - AJ Murillo

Sound Design - Morgan Johnson

Music - Barking Owl

Creative Director - Kelly Bayett

Producer - Hannah Alter

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