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Web Film

Paddy Power: Save Our Shirt - 'Unsponsor' Huddersfield Town

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Yep, that's right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof. That monstrosity - which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip - was just the precursor to the brand's new season campaign, 'Save Our Shirt.' Created alongside VCCP and Octagon, 'Save Our Shirt' is calling on sponsors to stop bastardising football shirts. In an era of multiple brands emblazoned on kit, Paddy Power is urging clubs to stop their shirts being treated as billboards. And they’ve put their money where their mouth is. This season, Paddy Power will sponsor Huddersfield Town by un-sponsoring them – relinquishing the front of shirt space they’re entitled to as part of their role as title sponsors.
Credits Other credits

Planner: Max Macbeath

Head of Account Management: Philip Higham

Account Director: Sam Daniels

Head of UK: Joel Seymour-Hyde (Octagon)

Planning Director: Christine Asbury, Henry Nash (Octagon)

Assistant Producer: Sydney McGauran

Media Agency: Mediacom

Editor: Nik Hindson @ The Assembly Rooms

Lighting Cameraman: Jim Jolliffe

Post Production Company: Framestore

Colourist: Steffan Perry

Sound Design: Parv Thind and Dugal Macdiarmid @ Wave

Advertiser: Paddy Power

Marketing Director: Michelle Spillane

Head of Brand: David Sandall, Emer McCarthy

Head of PR: Lee Price

Marketing Manager: Will Gunton

Brand Manager: Dan Oates

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