Pringles: MyPringles

Brand love in Korea was declining with Pringles being perceived as a brand of the past, and to get Korean families and young people to re-engage and fall back in love with Pringles was an uphill task. We needed to influence brand love and also on-ground sales at the retail level.

To get more people involved and encourage more snacking across the country, we created a web app that invited Koreans to star as the face on the most iconic thing about Pringles - the Pringles can and the mustachio-ed Mr. Pringles. With a cutting-edge web app that worked across social (Kakao and browsers like Naver), we were built for performance and scale.

Agency: Toaster, Singapore