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Top 6: August 14th 2019

Bacardi: The Beat Machine

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Top 6: August 14th 2019
Year after year, Bacardi has continued to prove itself as a brand leader in the innovative use of social media platforms to create fun and engaging content that encourages consumers to Do What Moves You - both physically and emotionally. Following the success of previous award-winning innovations such as Instagram's Instant DJ and Live Moves, the global spirits brand is up to it again following the launch of its new summer campaign, 'Pass the Beat.' This time, BACARDI is hacking YouTube with The Beat Machine. Created by BBDO New York, The Beat Machine transforms the underused keyboard "fast forward" feature on YouTube into a digital sound board and editing table. Using numbers 1 to 10 on their keyboard and the Beat Machine video, hosted on Bacardi USA’s YouTube page, viewers can create their own take on Major Lazer and Anitta’s 'Make It Hot' track and music video – which first made its debut in the Pass the Beat summer spot.
Credits Other credits

Chief Marketing Officer: John Burke

Brand Managing Director: Ned Duggan (VP)

Director: Roberto Laverde (Global Rums)

Creative Director: Laila Mignoni

Senior Account Director: Steven Panariello (EVP)

Account Executive: Aimee Chimera

Account Manager: Meghan Wood

Head of Integrated Production: David Rolfe

Production Services Director: Jessica Nugent (VP)

Senior Project Manager: Noreen Masih

Group Planning Director: Jessica Strode (SVP), Steve Panawek (SVP)

Communications Planning Director: Jen Leung

Group Planning Director: Jessica Strode (SVP), Steve Panawek (SVP)

Senior Business Affairs Manager: Kathy Bannon

Communications Planner: Ali Goldsmith

Music Producer: Julia Millison

Social: Clare McGough (Manager)

Managing Director: Jeff Baron

Stylist: Coco Cassibba, Celia Arias, Thomas Dunkin (Groomer)

Choreographer: Calvit Hodge

Production Supervisor: Tavo Muñoz, Giovanna Giangregorio

Communications: Shawn Vincent (Co-ordinator)

1st AD: Monty Greenlee

Head of Production: Nick Fuller

Edit Company: Final Cut

Editor: Joe Guest

Edit Assistant: Lucas Moesch

Producer: Penny Ensley

Executive Producer: Sarah Roebuck

Post Production Company: (Blacksmith)

Colourist: Mikey Rossiter (The Mill)

VFX Supervisor: Daniel Morris (Lead Compositor, Blacksmith)

Producer: Evan Bauer (The Mill)

CG Artists: Tuna Unalan, Vitaliy Burov (Blacksmith)

Colour Coordinator: Blake Rice (The Mill)

Color Company: The Mill

Colour Assistant: Elias Nousiopoulos (The Mill)

VFX Producer: Tina Chen (Blacksmith)

Compositor: Margolit Steiner, Jacob Coy, Jacob Slutsky, Eric Concepcion, Yebin Ahn (Blacksmith)

Executive Producer: Charlotte Arnold (Blacksmith), Andrew Sommerville (The Mill)

Music Company: Sound Tree

Head of Production: Luis Almau (Music Production)

Producer: Jay James (MD)

Sound Company: Sonic Union

Sound Engineer: Steve Rosen

Producer: Patrick Sullivan (Senior)

Directors: Justine Cortale (Studio)

Director: Andrew Osborne

Editor: Alex Lubars (Animator)

Producer: Raven Jensen

DoP: Tinx Chan, Billy Siegrist

Production Company: BBDO Studios

Studio: Michael Gentile (Lead), Andre Rowe (Producer), Luke Butler (Producer)

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