Foot Locker / Nike: We Live Sneakers

Foot Locker today announced its "We Live Sneakers" digital campaign, celebrating the launch of the Foot Locker, Inc. exclusive "Evolution of the Swoosh" footwear and apparel collection. The campaign is a visual culmination of all the meaningful moments of a sneakerhead. The digital spot, created by The Times, features an incredible roster of diverse talent including new Bay Area star D’Angelo Russell, Latin Trap superstar Anuel AA and musicians Da Baby and Justine Skye, and notable social media influencers.
Saluting the history of Nike's distinguished logo, the first release honors the "Script Swoosh" design and will be available exclusively through the Foot Locker family of brands on Aug. 10, followed by the “Swoosh Chain” and “Sunburst” packs on Aug. 17 and Aug. 31, respectively. Foot Locker and Nike have been at the forefront of the growth of sneaker culture, enabling self-expression and a sense of belonging from youth to adulthood.