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Top 6: August 14th 2019

Galaxy: Doing It All

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Top 6: August 14th 2019
Mars Wrigley has announced an exciting new direction to Galaxy - one of the company's biggest brands - with a new creative campaign, direction and tone of voice, underpinned with a series of exciting product innovations. Through the new Galaxy Choose Pleasure TV ad, supported by online and social media spend, the brand will inspire a younger generation of women to take more time for pleasure. The campaign, from AMV BBDO, features a woman "doing it all" - managing her career, being a mother, partner, mentor and activist - before challenging the notion of busy lives and encouraging viewers to also consider the need to take time out for pleasure.
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Clients: John Starkey, Olivia Cheng

Planner: Alaina Crystal/Michael Case

Account Team: Katy Talikowska, Thomas Ghiden, Natasha Hoban

Media Agency: Mediacom

Media Planner: Daisy Ross

Editor: Ben Campbell at Cut + Run

Post Production Company: The Mill

Colourist: Seamus O’Kane at The Mill

Composer: Mr Pape

Audio Post: Sam Ashwell at 750mph

Business Affairs: Ashley McLeod

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