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Web Film

SBT do Bem: El Chavo without El Chavo - Making Of

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A special episode of El Chavo broadcasted last Saturday caused much talk. Through its social responsibility platform SBT do Bem, SBT deleted the main character of the show on the Childhood Day (August 24) to raise the awareness about child abandonment. The context couldn’t be better, since Chavo is a boy living in a barrel who doesn’t know his parents or relatives and, in some episodes, even starves. The action developed by WMcCann aimed to raise awareness by removing from the show one of the most beloved characters in the country. After watching all episodes of the show, the agency used the technique of rotoscopy to remove the boy from the episode scenes, which were edited to create a new story. In the special episode featuring original voice actors, the village characters notice Chavo is missing and start looking for him. This way, SBT ensured visibility to a social problem that is often invisible to the public eye.
Credits Other credits

Executive VP and Rio de Janeiro General Director: Marcio Borges

Head of Art: Felipe Gomes

Editor: Yuri Porto

Client Service: Anna Moraes and Vitoria Silvestre

Media VP: André França

Media: Horácio Rosário, Daniel Neves, Vitória Lobo, Lucas Gonçalves

Production VP: Tato Bono

Production: Cayan Lobo, Rosinha Pinheiro, Fabiana Diniz

Post-production: Bernardo Leite and equipe Mandrill

Sound Production: Satélite Áudio

Voice-over: RioSound

Graphic Production: Maurício Martim, Nereu Marinho

Projects: Yarha Costa

Public Relations: Kerena Neves, Bruna Ramos and Patrícia Lázaro

Client approval: Priscila Stoliar, Daniela Martins and Becken Lima

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