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Sport England: We Are Undefeatable
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An inspiring new campaign - We Are Undefeatable - is being launched to support the one in four (15 million) people in England who live with one or more long-term health conditions, such as diabetes, cancer, arthritis and Parkinson’s. By recognising the unique barriers people with health conditions face, the campaign aims to help people build physical activity into their lives, by hearing from others who have become more active through the ups and downs of living with their condition. The campaign, created by FCB Inferno, kicks off with a 60-second TVC which airs from the 2nd September and features a cast of people with real long-term health conditions across England. Individuals living with a long-term health condition are twice as likely to be inactive despite evidence that being active can help manage many conditions and help reduce the impact and severity of some symptoms. Even small amounts of activity can make a significant difference to overall health and wellbeing. Set to the classic track 'That’s Life', the film shows what getting active actually looks like for those with health conditions, including the unconventional exercises they might do and both the struggles and successes they experience. This will be amplified by a national £3m campaign that has been planned and bought by Manning Gottlieb OMD, and will run across TV, radio, social media and sponsored search, encouraging people to visit the new website www.WeAreUndefeatable.co.uk and use #WeAreUndefeatable for inspiration and ideas on how to get active in ways that suit them. The website offers a range of resources to help people become active in whatever way works for them, at whatever levels of activity. The site also includes a behaviour change tool to help people stick with moving more, which was developed in conjunction with Sport England.
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