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Burger King: Democratic Burger
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September 2nd is a founder day for the French democracy. For the first time in the brand history, BURGER KING France lets its customers decide which promotional product they want! Indeed, BURGER KING France decided to invite all the french people to vote on its app in order to weekly elect the burger that will be at 2 Euros among 8 in the running (Crispy Chicken, Big King, Big Fish, Whopper, Chicken Tendercrisp, Steakhouse, BBQ Cheese & Bacon et Bacon Lover).
Agency: Buzzman, Paris This integrated campaign is declined on TV, on web and on local print. We can find the operation in every BURGER KING® restaurants from September 2nd to October 6th. Leaving that much choice to the French to decide, we haven’t seen that since De Gaulle!
President Georges Mohammed-Chérif Related |
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