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Outdoor
Burger King: Democratic Burger, 1
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September 2nd is a founder day for the French democracy. For the first time in the brand history, BURGER KING® France lets its customers decide which promotional product they want! Indeed, BURGER KING® France decided to invite all the french people to vote on its app in order to weekly elect the burger that will be at 2€ among 8 in the running (Crispy Chicken, Big King®, Big Fish, Whopper®, Chicken Tendercrisp®, Steakhouse, BBQ Cheese & Bacon et Bacon Lover). This integrated campaign is declined on TV, on web and on local print. We can find the operation in every BURGER KING® restaurants from September 2nd to October 6th. Leaving that much choice to the French to decide, we haven’t seen that since De Gaulle!
President Georges Mohammed-Chérif Related
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