Auxiliary / Selfridges: Continuous Play

Premium footwear brand Auxiliary, in partnership with Selfridges, will launch "Continuous Play" an exclusive AR experience in Selfridges on Oxford Street, London. The campaign, created by international creative company Stink Studios, is the first of its kind experience using Facebook's Spark AR platform. The platform is set to redefine immersive retail. With no additional download necessary, the full AR experience can be accessed directly through individuals Facebook app. The experience invites users to 'think inside the box' as they are sent on a journey through message, detail and design, inviting them to explore the product line.