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Top 6: October 16th 2019
Interactive

Breast Cancer Awareness Month: The World's Most Precious Stone

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Top 6: October 16th 2019
Danielle Callaghan, a 30-year-old breast cancer patient, cuts off a lock of her hair to create a beautiful, unique diamond* (*diamonds and hair are both made of carbon) that symbolises her fight against breast cancer. Throughout Breast Cancer Awareness Month, she will share her story and invite people to donate on mostpreciousstone.com to raise the diamond’s value and make it the most precious stone in the world. The UK-based charity Against Breast Cancer will use the sum raised by the diamond to fund lifesaving research. Danielle Callaghan, 30, was happily engaged to her high school sweetheart and looking forward to a full life with her first child. But just two months after giving birth to her daughter, Joey, Danielle’s world was torn apart by the news that she had stage 4 breast cancer. Her doctors described her condition as “manageable, not curable,” but Danielle is a fighter, and she’s not giving up. Her story is the same the world over for millions of women. Breast cancer will affect 1 in 8 women in their lifetime. Patients like Danielle often cut off their hair before chemotherapy makes it fall out. Nonprofit Against Breast Cancer gave Danielle the opportunity to do something incredible with her hair—to turn a lock of it into a beautiful diamond that carries a worldwide message of hope and helps raise essential funds for research.
Credits Other credits

BRAND’S ACCOUNT: Kelly Gibson, Bryony Jones

AGENCY ACCOUNT: Damien Clanet, Kim Jacovidis

PRODUCTION: QUAD STORIES / Quad Group

LINE PRODUCER: VIRGILE OLIVE

POST PRODUCTION: FIX STUDIO / Quad Group

EDITOR: ALEXANDRA DE BEYSSAC

SOUND PRODUCTION: SIZZER AMSTERDAM

SOUND MIX: O’BAHAMAS

COLOR GRADING: CAPTCHA - BARRY CLARKE

DIRECTOR OF PHOTOGRAPHY INTERVIEW: THIBAUT ROYER

DIRECTOR OF PHOTOGRAPHY DIAMOND: JULIEN LASCAR

PHOTOGRAPHER: INES DIELEMAN & THOMAS DEFERT

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