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Thinx: "MENstruation"
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Today, Thinx, the period-solutions company behind Thinx period-proof underwear, launches its first ever national television advertising campaign – and the first national TV campaign of any period underwear company. Titled "MENstruation," the work, from BBDO NY, seeks to start a conversation to help build empathy and understanding for people with periods. The idea is, "If we all had periods, would we be more comfortable talking with them?" and includes a call-to-action, "It’s time to get comfortable."
The ad features scenes of cisgender men experiencing periods in situations that are instantly recognizable, was female led (director is Rachel McDonald) and will run on 18 networks nationwide, as well as on social media platforms.
Thinx MENstruation Credits Related
Thinx: The Making of MENstruation
BBDO North America 
Thinx: Get BodyWise
BBDO, Los Angeles, USA |
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