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Rao's Homemade: Cans Are Good For Tips


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In a sea of inscrutable cans and cartons, Rao’s is standing out with its new shelf-stable, transparent jar of soup. This national product launch by the beloved, cult favorite brand marks a major disruption to the soup category, which continues to sell its product in cans. To promote its latest innovation, the brand has launched a new campaign, “Rao’s Soup, A Soup with Nothing to Hide,” created by independent agency BSSP.
Credits Other credits

Lindsay Grant- Managing Director

Sarah Simonetti- Account Supervisor

Brian Cadamagnani- Digital Artist

Jason Apple- Content Director

Lauren Chatman- Associate Producer Content Studio

Evan Grainger- Line Producer

Nico Litonjua- Video Editor

Karim Fawzy- Motion Designer

Sam Nordemann- Retoucher

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