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Web Film
Rao's Homemade: Pasta Goals
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Originally born out of the iconic restaurant, it was Frank Pellegrino's vision to share his family's sauces far and wide, and not just those who were lucky enough to dine with them. In this BSSP campaign for Rao's Homemade pasta sauce, opera singer, Michael Amante, sings in Italian the best and most genuine reviews found circulating on the internet. Using these fun, lively online fan reviews, the campaign highlights the sauce’s cult following and an undying love for the brand.
Associate Strategy Director - Halsey Stowe; Comms Planning Supervisor - Madelaine Robinson; Comms Planner - Anabel Snow |
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