Yoplait Yoghurt Smoothies: Smile or Frown For a Free Smoothie

JCDecaux has featured unique, Out-of-Home facial recognition technology to determine whether passers-by have happy or 'hangry' expressions to dispense vouchers to sample the new range of Yoplait Yoghurt Smoothies. JCDecaux has collaborated with Lion Dairy & Drinks and its agencies AJF Partnership and Starcom to develop the unique Out-of-Home experience for the launch of Yoplait Yoghurt Smoothie "Fix your Hanger" campaign. A special build panel, located on Sydney’s George Street, will use face-tracking technology where consumers’ facial reactions will be assessed and a voucher dispensed to redeem a FREE Yoplait Yoghurt Smoothie in a partnered store located in close proximity to the panel. When a face is detected in proximity to the panel a message is displayed asking passers-by to “Smile or frown for a free smoothie”.