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Top 6: October 30th 2019
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Blind & Low Vision NZ: #AltTextForAll

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Top 6: October 30th 2019
Every day, more than 6.6 billion images are uploaded to the Internet. We use them to share our lives, stay informed, sell, rally and educate. For the millions of people around the world who are blind or have low vision, however, sharing in these images is a very limited experience. Surprisingly, the functionality already exists to help people with sight loss fully participate in the visually-driven online world.
Agency: YoungShand, New Zealand
Every image uploaded to the Internet has accessible functionality called ‘Alt Text’. This enables anyone who can’t see an image to experience it through technology like screen readers. In almost all cases currently, however, there is either no description available or a poor attempt made by an AI Bot, which often leads to the information being incomplete or inaccurate. The #AltTextForAll Movement asks individuals and businesses to help open up the visual world by undertaking one simple task - use the ‘Alt Text’ functionality when publishing digital images to describe the relevant information in the picture.
Credits Other credits

GM of Marketing and Communications – Louise von Sierakowski

Brand and Campaign Manager - Rosie Sampson

Communications Manager - Kimberley Ross

Group Account Director – Ben Hopkinson

Senior Account Manager – Daniel O’Leary

Account Executive – Kirsten Bray

Executive Digital Producer – Kat Cox

Designer – Elliot Oxborough

Media Account Director – Kathleen Gunther

Media Planner – Madison Rouse

Animator – Ben Olive

PR Agency - Pead PR

Partner - Louisa Kraitzick

Senior Account Director – Fiona Hanlon

Senior Account Manager – Nikki Lombaard

Senior Account Executive – Liam Sharma

Account Executive – Eden Martin

Editor- Nathan Pickles

Photographer - Belinda Bradley

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