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Top 6: October 30th 2019

PSA: The Epidemic

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Top 6: October 30th 2019
Social activist, global public speaker, and Vanity Fair Contributing Editor Monica Lewinsky announces the launch today of "The Epidemic", her latest anti-bullying campaign. Following the success of her previous campaigns - the 2017's Emmy nominated "In Real Life" and 2018's "#DefyTheName," - this year's PSA impactfully builds on their earlier work, tackling the issue of online bullying which has reached epidemic proportions. "The Epidemic" presents viewers with an average American teenager, Hailey, as she shows symptoms of a mysterious illness. But there’s more than meets the eye. After watching the film, viewers will be prompted to enter their phone number. They will then watch the film again, but this time they’ll receive the same bullying text messages as Hailey receives them throughout the story. The text messages will reveal the true epidemic taking place. Mixing the mediums of video and text, the spot illuminates how digital transgressions like cyberbullying can have very dire, real life consequences. Please visit to experience this year’s campaign. The PSA was directed by Cole Webley and produced by Sanctuary.
Credits Other credits

Director of Integrated Production: David Rolfe

Digital: James Young

Developer: Alex Massicott

Developer: Nick Russo

Digital Resource Manager: Jimmy McGee

SVP Senior Director: Lindsey Cash

VP Director: Carrie White

Asst Account Executive: Ben Rickabaugh

VP Planning Director: Karin Santiago

Senior Brand Strategist: Dexter Blumenthal

Marketing Science Project Lead: Crystal Lin

EVP Director of Communications: Roy Elvove

Corporate Communications Associate: Kaley Turner

Line Producer: Noah Thomason

Editorial Company: Arcade Edit

Editor: Paul Martinez

Assistant Editors: Chris Angel & Jeff Lopus

Executive Producer: Sila Soyer

Producer: Fanny Cruz

Telecine Company: Company 3

Senior Colorist: Tom Poole

Executive Producer: Ashley McKim

Producer: Alexandra Lubrano

Conform / Finish Company: Arcade Edit

Flame Artist: Tristian Wake

Flame Assist: Mark Popham

After Effects Artist: Riccardo Sinti

Music: Human

Composer/Creative Director: Sloan Alexander

Executive Producer: James Dean Wells

Audio Post: Post Human

Chief Engineer: Sloan Alexander

PR Agency: Dini von Mueffling Communications

CEO: Dini von Mueffling

Account Director: Daniel Lempert

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