Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Web Film

Göteborg Film Festival: 50/50 Vision


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Goteborg Film Festival to Challenge One-Eyed Film Industry by Launching 50/50 Vision and Promising Gender Parity in 2020 In Hollywood, 96% of film directors are men. In Europe 81% of films are directed by men. Only 20% of films shown in Swedish cinemas so far this year have female directors. We think this leads to an imbalance that makes the film industry more one-eyed than it needs to be. A film industry with more gender equality would lead to more interesting films with more perspectives and much higher definition.
Agency: Stendahls

We want to see those films. We want to see the whole world. We do not just want to represent the film industry as it is, we want to inspire change. That is why half of the films at the 2020 Göteborg Film Festival will be directed by women. We call this initiative “50/50 Vision”.

The Göteborg Film Festival would like to start the gender parity year of 2020 by implementing what everyone is talking about: an equal program at a major international film festival. During the 2020 Göteborg Film Festival we will show 200 films by men. We will also show 200 films by women. We believe that allows us to see the most from the world.
Credits Other credits

Advertising Agency: Stendahls



Martin Cedergren - CCO



Annie Lundgren - Head of PR



Mikael Andersson, Copy



Alexander Skoglund, AD



Jens Flensburg - Account Manager



Eva Råberg - Creative







Production Company: Fanny & Alexander Productions



Julius - Daniel Quai



Karen - Grace Fitzgerald



Andreas Törnqvist - Executive Producer



Alexander Gibbons Barth - Producer



Gustav Öhman Spjuth - Producer



Lisa Forslund - Director



David Grehn - DOP



Rikard Karlsson - SAC



Arnar Njall - Best boy



Tobias Lindkvist - Best boy



Magnus Mikander - Sound tech.



Kristina Karlström - Set designer



Angelica Asplund - Makeup artist



Patrizia Gutensparr - Styling



Marina Almén - Styling ass



Estelle Martinsson - Prod. Ass



Robin Johansson - Editor



Martin Mighetto - Sound design



Henrik Appel - Graphics



Joseph Tholl - Music



Light in a room - Equipment & Studio



Studio Mint - post

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news