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Top 6: November 6th 2019

Leffe: The National Debate

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Top 6: November 6th 2019
In 2011, Belgium broke the world record for the longest period without a government. On May 26 2019, Belgium voted again. The result produced an even more fragmented political landscape between the political leaders from the North and South of the country. As a Belgian beer brand, Leffe wanted to give a strong signal - introducing 'Nationaal Debat National.' 100 days after the elections and in a total political status quo, Leffe did what had never been done before. They created the longest terrace ever, placing 1000 tables along the 400 km language border, and invited 1000 Flemish and 1000 French speakers to reach 1000 compromises on 10 political questions put together by Professor and political scientist Dave Sinardet. The results - 95% of the participants reached a compromise on all 10 questions in on average only 17 minutes. Agency: BBDO Brussels.
Credits Other credits

Brand Activation Company: Demonstr8

PR Agency: Oona

Media Agency: Vizeum

Account Director: Antoine Bouvy

Account Manager: Ward Braeckevelt

Chief Commercial Officer: Daniel Schots

Strategy: Jan Van Brakel

Graphic Designer: Jorrit Michiels

Final Art: David Vanderbist

Head Of RTV: Patricia Van De Kerckhove

Videographer: Jasper Vanhauwaert

Videographer: Jonas Van Gestel

Editor: Dejvi Vandeveire

Editor: Jonas Van Gestel

Motion Designer: Valentin Taminiau

Sound Production Company: BBDO Productions

Sound Producer: Nicolas Van Poeck

Sound Engineer: Mathieu Schots

Long Copy: Siglinda Paquay

Long Copy: Andy Vandeborne

Digital Strategy: Kim Leunen

Digital Campaign Executive: Michiel Dirickx

Digital Project Manager: Karlien Fabré

Digital Development Director: Jonathan Pardon

Director Of Data: Glenn Rongé

Content Manager: Orry Van Den Abbeele

Front-end Developer: Jérôme De Boysère

Traffic Planner: Karine Uytterhoeven

Traffic Planner: Monique Van Moer

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