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TAB: Long May We Play

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From Bob Hawke's legendary advice for Aussie bosses after Australia took home the 1983 America's Cup, to Michelle Payne, the first female jockey to win the Melbourne Cup or the miracle Queensland State of Origin team try in 1994, TAB, alongside M&C Saatchi, is shining a light on our nation's greatest racing and sporting moments. Launching on the first day of the Melbourne Cup Carnival, the 90-second television commercial pays tribute to some of the most memorable and iconic moments in Australian racing and sport.
Credits Other credits

EGM Marketing, Customer & Product: Luke Waldren

Head of Brand & Marketing: Kent Madders

General Manager of Media & Sponsorship: John Vellis

Senior Marketing Manager, Brand: Jonathon Rhydderch

Chief Strategy Officer: Justin Graham

Senior Strategy Director: Nick Jacobs

Group Managing Director: Russell Hopson

Group Account Director: Jasmina Porter

Senior Account Director: Will Woods

Media Agency: OMD

Business Director: Dan Clark

Account Director: Scott Crisp

Account Manager: Bethany Sawyer

Account Executive: Mark Aloe


MD: Michael Ritchie

Editor: Joanna Scott

Colourist: Justin Bromley

Post Production: Arc Edit/Fin Design

Music: Daniel McCormick

Audio House: Rumble Studios

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