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TAB: Requiem for a Pie
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TAB continues to roll out its new campaign supporting the ‘Long May We Play’ brand platform this week, asking Australia’s sports fans to 'help play find a way'. TAB is doing its bit to bring sport back to the people by encouraging fans to download the government’s COVIDSafe contact tracing app to help fast-track the return of sport - to the fields, tracks and pubs. With the government flagging a direct correlation between the number of Australians with the app and the further easing of restrictions, TAB wants to remind sports fans that downloading the app is the quickest way to get back to the stuff we miss the most. The campaign kicked off a week ago in national press with a QR enabled footy pie that when scanned, led directly to the COVIDSafe landing page. The follow up TVC ‘Requiem for a pie’ laments that whilst the footy might be back, our rightful place in the stands is yet to be restored.
Chris Cheeseman - Head of Art Related
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