Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Web Film

Canadian Tire: VFX Breakdown


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
The creative idea was to have an old man who lives at the top of a mountain and a young boy out for a day of sledding, travel together on a toboggan down the hill. And to complicate things even more let’s put a dog on the sled as well. With the creatives at TAXI leaning towards a sunset lighting palette and a storybook landscape that truly doesn’t exist, made travelling to a location not an option. Which also suggested that a complete CG environment would allow for the most flexibility in creativity. Working closely with director Pekka Hara during pre-production, alter ego created a pre-visualisation complete with camera moves and landscape references. The pre-vis became an extremely useful tool on location to help both the crew and the client visualise the final composition of a shot when all we could see through the monitor was a blue screen.
Credits Other credits

Broadcast Producer: Nadya MacNeil

Editorial: Saints Editorial

Editor: Mark Paiva

Assistant Editor: Giuseppe Piccolo

Colour & VFX: alter ego

Sr. Colourist: Eric Whipp

Colour Assistant: Erik Bayley

Lead VFX Artists: David Whiteson & Andrew Thiessen

CG Artists: Mike Waldrum, Jerry Corda-Stanley, Gabriel Madariaga & Rafael Stoll

VFX Artists: Sebastian Boros & Hali Gale

Executive Producer: Hilda Pereira

Producer: Andrew Tavares

Audio: Vapour RMW

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news