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Top 6: November 27th 2019

McDonald's: Archie the Reindeer

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Top 6: November 27th 2019
This year the star of the McDonald's Christmas advert is 'Archie the Reindeer', a loveable reindeer brought alive by one girl's imagination. The advert was hosted on Sunday 17th November during ITV's flagship show, I'm a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas.
Agency: Leo Burnett, London

In the film, we follow the animated journey of Ellie who is eager to play a game of 'reindeers' with her older sister Jenny. Uninterested in her younger sister, Jenny slams the door on her, and Ellie heads to the garden where she meets Archie the Reindeer. The two begin to play and form a close bond. When Ellie runs out of ‘Reindeer Treats’ to feed Archie, the whole family set off to McDonald’s to buy more. At the Drive-Thru, Ellie’s Dad orders ‘Reindeer Treats’, and the scene switches from animation to real life, where we discover that Archie is in fact Ellie’s dog dressed up in a tutu and reindeer antlers. To help families get Reindeer Ready this Christmas and to celebrate the ad campaign, McDonald’s will again be giving out ‘Reindeer Treats’ for free this Christmas Eve.
Credits Other credits

Board Account Director: Bethany Watts

Account Director: Jessica Lyons

Senior Account Manager: Robert Ellen

Account Manager: Laura Taylor

Account Executive: Gabriella Kaas

Account Executive: Sophie Hedgley

Head of Planning: Max Keane

Senior Planner: Adriana Ferran

Planner: Linnea Berglund

Project Director: Emily Green

Head of TV Production: Graeme Light

McDonald’s Brand Team

Marketing Director for Brand Experience and Media: Ben Fox

Marketing Manager: Hannah Pain

Campaign Assistant: John McClure

Campaign Assistant: Joe Light


Head of Marketing, Food & Beverages: Michelle Graham-Clarke

Marketing Manager: Tom O’Neill

Senior Brand Manager: Jodie White

Campaign Assistant: Kamelya Ozten


McDonald’s Head of Campaigns: Louise Page

PR Agency: Red Consultancy – Sophie Kinsella – Account Director

Social Team

Social Media Editor In Chief: William Bonaddio

Social Media Manager: Ashleigh-Jayne O’Connell


Associate Director: Laurence Ruthven

Client Leadership: Grant Beckley

Head of Production: Mike Turoff

Production Assistants: Paige Sullivan, Honor Martin

Production Company Live Action

Production Company Live Action: Outsider

Framestore Producer: Sian Jenkins

Director: James Rouse

Producer: Benji Howell


Writer and illustrator: Alex Latimer

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